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I WRITE ABOUT BEST PRACTICES, ISSUES AND OPPORTUNITIES AROUND MARKETING STRATEGY, CONTENT MARKETING, SOCIAL MEDIA MARKETING AND COMMUNITY INVOLVEMENT & ACTIVISM.

While Social Media Marketing has become an integral part of a marketer’s arsenal, it’s still a struggle to balance the networks, messages, actions and interactions needed to build, grow and sustain a social presence. While large corporations have cadres of professionals managing social strategies, accounts and activities, many organizations still struggle with both WHAT to do and HOW to do it. Here are the six Cs that impact your social media marketing efforts and some actionable tips on how best to address them....